We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product.
A couple of aggregated quotes from Google:
We’re not editors, we never will be
we use a broad set of signals to come up with what are hopefully the most interesting suggestions
We get the data for Google Maps from various different third party providers, such as Yellow Pages listings, or through trawling the web
The Google Books settlement is injecting more competition in to the digital books space, so it’s understandable why our competitors might fight hard to prevent more competition
one of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real.
When you make the complicated simple, you make it better. But when you make the complex simple, you make it wrong.
Bingo. An almost perfect statement from Dave Gray on Communication Nation.